Metadata

• getPageMetadata(pageKey) for base pages
• getBlogArticleMetadata(post) for posts (title, description, canonical, OG/Twitter)

JSON-LD

• getPageSchemaGraph('blog', { post }) returns a graph including:
  • WebSite (@id, publisher, search action)
  • Organization (@id, logo ImageObject)
  • WebPage (@id, url, breadcrumb, primaryImageOfPage)
  • ImageObject (primary image)
  • BreadcrumbList (Blog → Category → Article)
  • Article (@id, url, headline, author @id, publisher @id, dates, description, keywords, wordCount, image)
  • Person (@id, name, url) when author present

Conventions

• Language: en-CA (IN_LANGUAGE)
• IDs: use helpers to generate stable @ids and urls
• Strings: blog UI labels in apps/marketing/src/utils/strings.ts